Marco Online: Burning the Midnight Oil

March 2004

Thursday, March 18, 2004

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Burning the Midnight Oil - Ran Out of It!

For the past few days I've been sleeping around 4am, hey I guess even 5am. Heck, a few days ago the sun was coming up.

I've been crazy busy lately. I've basically got four different design projects being worked on and their deadlines are all the on the same day! People think designers can design a piece of art with a blink of an eye. Well, where have these people been.

It's really tough. Most of the time, or can I say majority of it, you have to think real hard about the design - well I have to. I do some branding design. The most common and typical elements are - research competitors, request and use the demographics or marketing plan, think of the budget, and mock-up high quality protoypes. There are many sub-categories, but these are the basic and essential requirements.

Now, the elements of a good designer is aesthetic ability. But, the elements of a smart designer is understanding the market and client. Since I've been working in the design field - I'm pleased that employers and clients see me as the later. What makes it difficult, they expect more. Or even leave a lot of responsibilities.

Well it's fine, but the problem is time. Time is cruel. It can make you wait or make you move in haste. Anyway, the most stupid thing I've done recently is read 270+ pages of White Wolf (David Gemmell) yesterday - around 1:30am. I spent a few hours reading - I should have just rested.

ZZzzzz

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